An egg has become the most-liked Instagram post of all-time, poaching the record from reality star Kylie Jenner.
More than 25 million people have given their approval to the random photo, beating the more than 18 million likes received by a picture Jenner shared to announce the birth her daughter Stormi last year.
The egg photo was posted on 4 January and is the sole upload on the Instagram account world_record_egg, which is now asking for a blue tick – a symbol of verification for public figures and organisations.
Alongside the photo was a caption encouraging the “#EggGang” to “set a world record together and get the most liked post on Instagram”.
Jenner scrambled to respond and soon posted a video of herself trying to fry an egg on a hot pavement, with the brutal caption: “Take that little egg.”
Fans of the make-up mogul have since tried to help her reclaim her throne, but the egg reigns supreme for now.
The owner of the account has not been established, but an Instagram story – which allows users to post images and video in the form of a consistent slideshow – was uploaded on Sunday night suggesting the creators are British.
It had two posts – one that showed a clip from the 1996 Three Lions (Football’s Coming Home) music video with an egg super-imposed over a football as it was booted into the back of the net.
The second post was a message from the account holders thanking everyone for their support, which said: “It doesn’t end here though, we’re just getting started.”
The profile also follows Lad Bible and The Archbishop Of Banterbury, which are both popular UK-based satire accounts.
It comes just a week after a new Twitter record was set for the most-retweeted tweet of all time.
Japanese billionaire Yusaku Maezawa secured more than 5.2 million retweets by offering to give 100 randomly selected followers £7,250 each after his company made 10bn yen (£73m) in record time during a spring sale.
Mr Maezawa is the owner and founder of Zozotown, the largest retailer in Japan.
His social media success meant Carter Wilkerson, who was retweeted 3.5 million times during his campaign to get free chicken nuggets for a year from Wendy’s, slipped into second place.